How does a Google Ads marketing agency use retargeting to bring back interested customers?

A Google Ads marketing agency uses retargeting to reconnect with people who showed interest in your business but didn’t convert. They track users who visit your website, view products, or click on your ads through tools like Google’s tracking pixel. Once these users leave, the agency targets them with tailored ads across Google’s display network, YouTube, and search results.
The strategy involves showing ads that remind users of what they viewed—like a product they didn’t purchase or a service they researched. These ads might include special offers, discounts, or a strong call to action to encourage them to return.
Retargeting keeps your business fresh in the minds of potential customers, nudging them to complete the action they started, whether it’s making a purchase, filling out a form, or booking a call. By segmenting audiences and creating engaging, relevant ads, a Google advertising agency increases the likelihood of conversions and reduces wasted spend. It’s a proven way to turn interest into results.